How Oprah Winfrey uses email marketing.
Posts Tagged Email Marketing
Four Ways Oprah Uses Email
Sep 21
In January I registered to go to “Shine.” It is a women entrepreneur conference held in Dallas. The founder is Ali Brown, a self-described entrepreneurial guru for women. It’s the 1st weekend of November. I first came across it while researching a client’s blog. Somewhere within Fabulous After 40′s blog posts and comments I [...]
Nearly a year ago I started sending out SocialPie’s weekly newsletter. When I started planning it, my friend Russ said, “Weekly? That’s a big commitment.” It made me step back, rethink and plunge forward anyway. Weekly, smeekly. I could handle it. Fast forward, rubber hits the road. Weekly was a big commitment. Were there week’s [...]
Groupon is the latest wunderkind of social networking. In the last 3 weeks they’ve been the feature of stories in everything from Fast Company to NPR, Today Show, Good Morning America, and was named the #1 Hottest Website for 2010 by Fox Business News. They offer hyper-local marketing in 140 markets in the US. Offering [...]
Multi-task your digital assets.
Taking one for the Team
Aug 25
So I made the time to follow the email-marketing-best-practice of setting up a trigger email for new subscribers to SocialPie’s newsletter. (Yeah, I know, it was over due.) Now that it’s been set up, I’ve gotten feedback. So I wanted to share. The subscriber was thrilled to have the immediate gratification of “sign-up and get [...]
A few days ago I was at Groff’s Plant Farm. A friend introduced me to the place this summer. Groff’s is almost perfect. They have one of the most fantastic selections of plants ever, and they are cheap. It’s out in the boonies, but that’s OK. After paying with a check they told me they’d [...]
Several you are looking for email marketing inspiration. Here’s one from Rita’s Water Ice, a personal favorite. Rita’s main goal was to build their Facebook Fan base. The timing coincided with Easter and their partnership with Peeps as a water ice flavor. The team working on the Facebook project capitalized on that. It worked, Rita’s [...]
A couple weeks ago I promised a deeper dive into some of the email marketing options available. Here’s the first: Emma is all about style. They produce beautiful and vibrant email marketing stationary. You fill it with your message. While other email marketing sites have easy to build stationery blocks you assemble yourself, Emma is [...]
Over the last couple months I’ve talked with dozens of small business owners about social media. Two things they all have in common are being both interested and baffled by social media. Hopefully our conversations have fanned the flames of interest and quelled the nerves of befuddlement. Today a blog post by Peter Wylie really [...]










