Posts Tagged Case Study

Was LivingSocial promo worth it

LivingSocial deal from an owners perspective.

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Applebee’s Rocks Social

From SocialPie videos Snaps to my local Applebee’s. They are doing a great job promoting where customers can find them on the web. These fliers were on the hostess desk when we walked in for dinner. They’re cheap and effective. They were printed on regular typing paper on somebody’s printer. They were very nicely cut, [...]

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And the Clouds Part…

Today one of clients had a breakthrough. We’ve gotten her a foundation on Facebook and Twitter, and she’s beginning to promote to her customers that they can find her there. I’ve been working with her web designer and graphics person to develop a cohesive look across all the digital platforms. This morning we went through [...]

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Five Things Starbucks Learned Yesterday

Yesterday Starbucks asked Facebook users how long their drink order is. Short like espresso. Or long, like vente skinny extra shot soy caramel extra hot no whip latte. Guess how many responses they got? By 11pm it was 6371. This morning its 11,000. And over 11,000 “likes” for the same comment. That’s a lot of [...]

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Deerfield Wines Goes "Chicago Style"

Deerfield Fine Wines has been sending out these great emails for the last couple years. They hit my Inbox every Thursday or Friday. Each email features either an upcoming Friday night tasting event or a fundraiser for a local charity. The emails look fantastic and tell me what they are pouring at this week’s tasting. [...]

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Facebook Gets Sexy

Yesterday Facebook sent me a surprising email. It was a summary of all the Fan Pages I administer and 3 vital stats for each of them—all in 1 email. Pretty helpful. As a social media platform I shouldn’t be surprised, but it is a first for them. Congrats, it’s a hit, keep it coming. Two [...]

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Freebies for Facebook Fans

For the past month a new client has asked me to help them with their Facebook Fan page. The   client is a local restaurant/coffee shop and their Fan Page has been up since last summer. When Ben and I first connected their page had 105 fans and not much interaction from those fans. The last [...]

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