Archive for category Strategy

Long Time No See

Hi, It’s been a long time. A really long time. My last post was Sept 21, yikes.   I’m not going to make excuses. I could and you’d see right through them. Fact is, I’ve been taking the evenings off. The new job has me screaming busy all day, and when I get home all [...]

Four Ways Oprah Uses Email

How Oprah Winfrey uses email marketing.

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Did AmEx Big Break Drive Revenue

    Well, the voting (for 2011 AmeEx OPEN’s Facebook Big Break for Small Biz) is over. What a ride for all the finalists. Winners are announced on July 25, so we have to wait to see who won. Bummer. BUT…impact long term to the businesses that made the Top 10 is happening anyway. All [...]

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Distinctive Gardens’ Facebook Big Break from American Express OPEN

See how Distinctive Gardens got involved and freaked out by Facebook’s Big Break contest.

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Google’s Sucker Punch

How do you use search within Facebook? And will Google’s social search change that?

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Where the hell are we?

A technique for measuring progress on social media efforts.

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“Shine” a Women’s Entrepreneur Conference

  In January I registered to go to “Shine.” It is a women entrepreneur conference held in Dallas. The founder is Ali Brown, a self-described entrepreneurial guru for women. It’s the 1st weekend of November. I first came across it while researching a client’s blog. Somewhere within Fabulous After 40′s blog posts and comments I [...]

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Building a Foundation

Social Media Strategy Workshop View more presentations from Carlabobka. Here are the slides from today’s seminar on building a social media strategy. It was a good session. The folks who attended had some great ideas. Let me know what questions come up. Share this:

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7 Steps to Regular, Dread-free Newsletters

Nearly a year ago I started sending out SocialPie’s weekly newsletter. When I started planning it, my friend Russ said, “Weekly? That’s a big commitment.” It made me step back, rethink and plunge forward anyway. Weekly, smeekly. I could handle it. Fast forward, rubber hits the road. Weekly was a big commitment. Were there week’s [...]

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Negative Post Planning

Negative posts happen. Plan for them in advance for calmer response and consistency.

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