I am becoming a brand. For the last 2 years I’ve been immersed in social media through other brands and I have developed clients of my own. So far they’ve known me as Carla Bobka. I have a corp name, set up on the fly over a year ago, incorporated and everything (thanks Superman). All [...]
Archive for category Leadership
Hello SocialPie
Mar 18
CEO of Something
Feb 2
Sunday’s NYT’s column, The Corner Office interviewed Mark Pincus, founder and chief executive of Zynga. One of the topics he shares is a leadership lesson on duplicating power and why it’s necessary as your organization grows ever larger. He recounts how he challenged everyone his team to become the CEO of something, anything, but it [...]
Go Forth And Tweet, or Blog
Jan 26
The Vatican has issued a new media edict. Wow. Talk about a mission. I’m not Catholic, but I’m very interested to watch this play out. I will be watching to see how priests embrace this decree from His Holiness. Who will their target audience be? Everyone or just members of their parish? That’s possible now, [...]
An article this week in The New York Times discusses the attributes of design thinking being used in some recently redesigned MBA programs vs. the business function (marketing, finance, accounting) approach traditional MBA programs are based on. From the context of the article is sounds like “design thinking” is a variety of thought similar to [...]
Habits of Success
Oct 12
Ken Kowal, a former colleague at Iron Mountain, and currently owner of Solum Sustainable Wood Flooring, has been invited as guest speaker to a business class at Hartford Community College. The topic he’s been asked to explore is ‘What are the little things that successful people do that make them successful?’ In planning his content, he [...]
Creating success is a long, hard road. Overcoming obstacles is part of the journey. Sometimes there are more land mines than you care to admit. Ignoring your presence as a leader is one of those land mines that can really surprise you. How you do at presentations is part of that presence. Presence is how [...]
Leadership Topic Voting
Sep 30
What leadership topic are you most interested learning more about? As VP of Program Management for Villanova University Association of Entrepreneurial Executives (VUAEE for short), I am tasked with developing meaningful programs for membership. It’s the organization’s 1st year so there is no historical data to turn to. When there is no data, go get [...]
When Clients Lash Out
Aug 20
rt @gapingvoid: the trouble with clients is that there’s always a “Our lives suck, your life should suck too” subtext going on. The tweet above came through Tweetdeck as I made coffee this morning. Does it sound like one of your clients? Yeah, me too. Not at this moment, but I’ve had my share. It [...]
Over the last several posts we have been examining the context of your customer in preparation to build a customer specific strategy. Laying the groundwork involves 5 parts, we are on Part 3. The first 2 parts are current/historical perspectives on the customer and your relationship to this point, beginning with Part 3 we look [...]
As we look at building and executing customer specific strategy, the first step is to understand where you are now. Confusion about where you are now will create more chaos later, so work through the context process so you end up with clarity. Examining and understanding the context of your customer involves 5 parts. The [...]
