Something’s happening at Distinctive Gardens in Dixon IL. On July 6 they’ll let the community in on the secret. What do you think it is?
Archive for category Case Study
Facebook Crackdown
Jun 15
Facebook cracks down on personal profiles being used to promote businesses.
The royals really rocked the day. And that gave all us watchers unprecedented intimacy into the most private family affair.
Is a special envelope experience enough to offset a weak coupon at Anthopologie?
Joe Namath Blogs
Nov 16
Life after football leads to blogging. At least it does for All-star, All-American, Football Hall of Famer Joe Namath. Last month Broadway Joe started blogging. He posts a couple days each week, talking about football, especially topics related to the Jets and Alabama’s Crimson Tide. Keep it simple – most of his posts are video, [...]
LivingSocial deal from an owners perspective.
Applebee’s Rocks Social
Sep 28
From SocialPie videos Snaps to my local Applebee’s. They are doing a great job promoting where customers can find them on the web. These fliers were on the hostess desk when we walked in for dinner. They’re cheap and effective. They were printed on regular typing paper on somebody’s printer. They were very nicely cut, [...]
And the Clouds Part…
Aug 12
Today one of clients had a breakthrough. We’ve gotten her a foundation on Facebook and Twitter, and she’s beginning to promote to her customers that they can find her there. I’ve been working with her web designer and graphics person to develop a cohesive look across all the digital platforms. This morning we went through [...]
Yesterday Starbucks asked Facebook users how long their drink order is. Short like espresso. Or long, like vente skinny extra shot soy caramel extra hot no whip latte. Guess how many responses they got? By 11pm it was 6371. This morning its 11,000. And over 11,000 “likes” for the same comment. That’s a lot of [...]
Chocolate goes Social
Aug 1
We just came back from Hersheypark, land of all things sweet and chocolate. What a great time. If you’ve never been, I highly recommend it. The park in super fun, and Chocolate World is heaven for candy queens. Over the course of our visit I discovered some fun digital and social integration tools that made [...]
